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Four problems, and what actually changed.

Published figures only. Confidential ones are left out.

E-commerce · fashion retail

An app the team could actually run

A fashion brand was renting a white-label app it could not change. We built its own, moved the entire user base over, and then spent a year on the funnel.

  • 0 to 1
  • A/B testing
  • Mobile app
  • CRO
  • Data

Retail ops · in-store sales team

The sales app I was handed after the web version failed

I had recommended an app for the sales team from the start. The client chose a web version, it replaced a tool the associates were already using, and the stores hated it. I was moved onto the problem with one month before launch.

  • Clienteling
  • Field discovery
  • ERP & CRM
  • Product recovery

Pet care · marketplace and services

Pricing that changes with the dog

The hardest part was never the app. It was a price with too many variables, moving with the weight of the animal.

  • Pricing
  • User research
  • Field research

Startup · 0 to 1

Rebuilding the MVP after the customers spoke

We had an MVP and a set of assumptions. The customer meetings disagreed with both.

  • 0 to 1
  • Discovery
  • MVP

AI product · corporate

A finished product with no one to sell it to

The engineering was done. There was no user, no objective, no strategy and no positioning. I built all four in three months.

  • AI product
  • Positioning
  • GTM
  • Enablement